000 00674cam a2200193 a 4500
001 4045079
005 20250508174547.0
008 981208s1998 enk b 001 0 eng
020 _a0750636521
050 0 0 _aHF5415.13
_b.B35 1998
100 1 _aBaker, Michael J.,
_d1935-
245 1 4 _aThe marketing manual /
_cMichael J. Baker.
260 _aOxford ;
_aBoston :
_bButterworth Heinemann,
_c1998.
300 _aviii, 279 p. ;
_c25 cm.
650 0 _aMarketing
_xManagement.
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/els033/98228280.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/els033/98228280.html
942 _2lcc
_cBK
_n0
999 _c5709
_d5709