| 000 | 00780cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 11901966 | ||
| 005 | 20250508141033.0 | ||
| 008 | 000202s1999 enka 001 0 eng | ||
| 020 | _a0750641169 | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M369183 1999 |
| 082 | 0 | 0 |
_a658.8/02 _221 |
| 100 | 1 | _aMcDonald, Malcolm. | |
| 245 | 1 | 0 |
_aMarketing plans : _bhow to prepare them, how to use them / _cMalcolm McDonald. |
| 250 | _a4th ed. | ||
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _c1999. |
||
| 300 |
_axviii, 578 p. : _bill. ; _c25 cm. |
||
| 500 | _a"Published in association with the Chartered Institute of Marketing." | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xPlanning. |
|
| 710 | 2 | _aInstitute of Marketing. | |
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c5705 _d5705 |
||