000			00687pam a2200205 a 4500
001			4489888
005			20250508131900.0
008			970708s1998 maua b 001 0 eng
020			_a0256197830 (alk. paper)
050	0	0	_aHF5415.126 _b.M395 1998
082	0	0	_a658.8/4 _221
100	1		_aMcDonald, William J., _cPh. D.
245	1	0	_aDirect marketing : _ban integrated approach / _cWilliam J. McDonald.
260			_aBoston : _bIrwin/McGraw-Hill, _cc1998.
300			_axviii, 532 p. : _bill. ; _c25 cm. + _e4 computer disks (3 1/2 in.)
440		0	_aIrwin/McGraw-Hill series in marketing
650		0	_aDirect marketing.
650		0	_aDirect marketing _xCase studies.
942			_2lcc _cBK _n0
999			_c5702 _d5702