000 00485nam a22001697a 4500
005 20250508123652.0
008 250508b |||||||| |||| 00| 0 eng d
020 _a9780749420130
050 _aHF5415
_b.123 SMI
100 _aSmith, Paul
245 _aStrategic marketing communication;
_bNew ways to build and integrate communications
260 _aLondon
_bKogan Page
_cc1997
300 _axiv, 290p;
_bill.;
700 _aBerry Chris
700 _aPulford Alan
942 _2lcc
_cBK
_n0
999 _c5700
_d5700