000 00585cam a2200181 a 4500
001 2108525
005 20250508102042.0
008 960906s1997 njua b 001 0 eng
020 _a0131064851 (alk. paper)
050 0 0 _aHF5415.13
_b.B46 1997
082 0 0 _a658.8
_220
100 1 _aBest, Roger J.
245 1 0 _aMarket-based management :
_bstrategies for growing customer value and profitability /
_cRoger J. Best.
260 _aUpper Saddle River, NJ :
_bPrentice Hall,
_cc1997.
300 _axxiii, 424 p. :
_bill. ;
_c23 cm.
650 0 _aMarketing
_xManagement.
942 _2lcc
_cBK
_n0
999 _c5694
_d5694