000 00585nam a2200205 a 4500
001 4947834
005 20250506175728.0
008 970303s1997 txua b 001 0 eng
020 _a0030177421
050 0 0 _aHF5415.13
_b.D48 1997
082 0 0 _a658.8
_221
100 1 _aDickson, Peter R.
245 1 0 _aMarketing management /
_cPeter R. Dickson.
250 _a2nd ed.
260 _aFort Worth :
_bDryden Press
_cc1997.
300 _axxxiv, 813 p. :
_bcol. ill. ;
_c27 cm.
440 4 _aThe Dryden Press series in marketing
650 0 _aMarketing
_xManagement.
942 _2lcc
_cBK
_n0
999 _c5690
_d5690