| 000 | 00812cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 3514330 | ||
| 005 | 20250506165517.0 | ||
| 008 | 950612s1995 enka b 001 0 eng | ||
| 020 | _a0750609974 | ||
| 050 | 0 | 4 |
_aHF5415 _b.W5476 1995 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 | _aWilmshurst, John. | |
| 245 | 1 | 4 |
_aThe fundamentals and practice of marketing / _cJohn Wilmshurst. |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon ; _aBoston : _bButterworth-Heinmann, _c1995. |
||
| 300 |
_aviii, 324 p. : _bill. ; _c24 cm. |
||
| 500 | _a"Published on behalf of the Institute of Marketing and the CAM Foundation." | ||
| 650 | 0 | _aMarketing. | |
| 710 | 2 | _aInstitute of Marketing. | |
| 710 | 2 | _aCAM Foundation. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1117/95163576-d.html |
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c5686 _d5686 |
||