000 00556cam a2200193 a 4500
001 4014615
005 20250506163722.0
008 970320s1998 maua b 001 0 eng
020 _a0321001982
050 0 0 _aHF5415
_b.R3242 1998
082 0 0 _a658.8/02
_221
100 1 _aRao, Vithala R.
245 1 0 _aAnalysis for strategic marketing /
_cVithala R. Rao, Joel H. Steckel.
260 _aReading, Mass. :
_bAddison-Wesley,
_cc1998.
300 _axiii, 514 p. :
_bill. ;
_c24 cm.
650 0 _aMarketing.
700 1 _aSteckel, Joel H.
942 _2lcc
_cBK
_n0
999 _c5684
_d5684