| 000 | 00964cam a22002414a 4500 | ||
|---|---|---|---|
| 001 | 13168261 | ||
| 005 | 20250506122957.0 | ||
| 008 | 030418s2003 nyua b 001 0 eng | ||
| 020 | _a0333994361 (cloth) | ||
| 020 | _a033399437X (pbk.) | ||
| 050 | 0 | 0 |
_aHF5415 _b.M224 2003 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 | _aMcDonald, Malcolm. | |
| 245 | 1 | 0 |
_aMarketing : _ba complete guide / _cMalcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox. |
| 260 |
_aNew York : _bPalgrave Macmillan, _c2003. |
||
| 300 |
_axxv, 556 p. : _bill. ; _c24 cm. |
||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aChristopher, Martin. | |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/hol052/2003051511.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/hol032/2003051511.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/hol031/2003051511.html |
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c5675 _d5675 |
||