000 00709cam a2200217 a 4500
001 15053261
005 20250505155138.0
008 071022s2007 ii a b 001 0 eng
020 _a9780070618169
020 _a007061816X
050 0 0 _aHD30.3
_b.A735 2007
100 1 _aArgenti, Paul A.
245 1 0 _aStrategic corporate communication /
_cPaul A. Argenti.
260 _aNew Delhi :
_bTata McGraw-Hill Pub. Co.,
_cc2007.
300 _axx, 274 p. :
_bill. ;
_c24 cm.
650 0 _aCommunication in management
_zIndia.
650 0 _aCommunication in marketing
_zIndia.
650 0 _aCommunication in management
_zUnited States.
650 0 _aCommunication in marketing
_zUnited States.
942 _2lcc
_cBK
_n0
999 _c5653
_d5653