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| 001 | 15053261 | ||
| 005 | 20250505155138.0 | ||
| 008 | 071022s2007 ii a b 001 0 eng | ||
| 020 | _a9780070618169 | ||
| 020 | _a007061816X | ||
| 050 | 0 | 0 |
_aHD30.3 _b.A735 2007 |
| 100 | 1 | _aArgenti, Paul A. | |
| 245 | 1 | 0 |
_aStrategic corporate communication / _cPaul A. Argenti. |
| 260 |
_aNew Delhi : _bTata McGraw-Hill Pub. Co., _cc2007. |
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| 300 |
_axx, 274 p. : _bill. ; _c24 cm. |
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| 650 | 0 |
_aCommunication in management _zIndia. |
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| 650 | 0 |
_aCommunication in marketing _zIndia. |
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| 650 | 0 |
_aCommunication in management _zUnited States. |
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| 650 | 0 |
_aCommunication in marketing _zUnited States. |
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