| 000 | 00737cam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 4945052 | ||
| 005 | 20250502171230.0 | ||
| 008 | 960715s1997 iluab b 001 0 eng | ||
| 020 | _a0256183414 | ||
| 050 | 0 | 0 |
_aHF5415 _b.M378 1997 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aEssentials of marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a7th ed. | ||
| 260 |
_aChicago : _bIrwin, _cc1997. |
||
| 300 |
_axxvi, 613 p. : _bcol. ill., map ; _c26 cm. |
||
| 440 | 0 | _aIrwin series in marketing | |
| 500 | _aMcCarthy's name appears first in previous ed. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c5628 _d5628 |
||