000			00773pam a2200241 a 4500
001			1088353
005			20250430152152.0
008			920728s1993 nyua b 001 0 eng
020			_a0070387672
020			_a9780070387676
050	0	0	_aHF5415.32 _b.L677 1993
082	0	0	_a658.8/34 _220
100	1		_aLoudon, David L.
245	1	0	_aConsumer behavior : _bconcepts and applications / _cDavid L. Loudon, Albert J. Della Bitta.
250			_a4th ed.
260			_aNew York : _bMcGraw-Hill, _cc1993.
300			_axxiii, 788 p. : _bill. (some col.) ; _c27 cm.
440		0	_aMcGraw-Hill series in marketing
650		0	_aConsumer behavior.
650		0	_aConsumer behavior _zUnited States _xCase studies.
700	2		_aDella Bitta, Albert J.
942			_2lcc _cBK _e4th Ed. _n0
999			_c5624 _d5624