| 000 | 00631nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20250430144016.0 | ||
| 008 | 250430b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780749429188 | ||
| 050 | _aHF5415.123 SMI | ||
| 100 | _aSmith P. R. | ||
| 245 |
_aStrategic Marketing Communication: _bNew ways to build and integrate communications/ _cP. R. Smith, Chris Berry & Alan Pulford |
||
| 250 | _aRev. Ed. | ||
| 260 |
_aLondon _bKogan Page Limited _c1999 |
||
| 300 |
_axii. 300p. _bill. _c21 cm |
||
| 500 | _aIncludes Index | ||
| 650 | _2Marketing | ||
| 700 | _aBerry Chris | ||
| 700 | _aPulford Alan | ||
| 942 |
_2lcc _cBK _eRev. Ed. _n0 |
||
| 999 |
_c5618 _d5618 |
||