| 000 | 00996cam a22002534a 4500 | ||
|---|---|---|---|
| 001 | 13533960 | ||
| 005 | 20250430142900.0 | ||
| 008 | 040323s2004 enka b 001 0 eng | ||
| 020 | _a0749442654 | ||
| 020 | _a9780749442651 | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.S65 2004 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 |
_aSmith, P. R. _q(Paul Russell), _d1957- |
|
| 245 | 1 | 0 |
_aMarketing communications : _ban integrated approach / _cP R Smith & Jonathan Taylor. |
| 250 | _a4th ed. | ||
| 260 |
_aLondon ; _aSterling, VA : _bKogan Page, _c2004. |
||
| 300 |
_axvi, 696 p. : _bill. ; _c25 cm. |
||
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 |
_aTaylor, Jonathan, _d1956- |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0416/2004006939.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2004006939-d.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0912/2004006939-b.html |
| 942 |
_2lcc _cBK _e4th Ed. _n0 |
||
| 999 |
_c5617 _d5617 |
||