000 00760cam a22002294a 4500
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005 20250326101118.0
008 050802s2006 enka b 001 0 eng
020 _a0273681575
020 _a9780273681571
050 0 0 _aHD9980.5
_b.B78 2006
082 0 0 _a658.8
_222
100 1 _aBruhn, Manfred.
245 1 0 _aServices marketing :
_bmanaging the service value chain /
_cManfred Bruhn and Dominik Georgi.
260 _aHarlow, England ;
_aNew York :
_bFinancial Times/Prentice Hall,
_c2006.
300 _axxvi, 478 p. :
_bill. ;
_c25 cm.
650 0 _aService industries
_xMarketing
_xManagement.
650 0 _aCustomer services
_xMarketing
_xManagement.
650 0 _aBusiness logistics.
700 1 _aGeorgi, Dominck.
942 _2lcc
_cBK
_n0
999 _c5201
_d5201