000 00642cam a2200205 a 4500
001 13912989
005 20250322132748.0
008 050328s2003 enka b 001 0 eng d
020 _a0273655051
050 0 0 _aHF5415.15
_b.R54 2003
082 0 4 _a658.827
_221
100 1 _aRiezebos, H. J.,
_d1960-
245 1 0 _aBrand management :
_ba theoretical and practical approach /
_cRik Riezebos with Bas Kist and Gert Kootstra.
260 _aHarlow :
_bFinancial Times Prentice Hall,
_c2003.
300 _axvi, 331 p. :
_bill. ;
_c25 cm.
650 0 _aProduct management.
700 1 _aKist, Bas.
700 1 _aKootstra, Gert.
942 _2lcc
_cBK
_n0
999 _c5092
_d5092