000 00858cam a2200217 i 4500
001 19402309
005 20250317180422.0
008 161209s2017 enka b 001 0 eng
020 _a9781292112183
050 0 0 _aHM1221
_b.T46 2017
082 0 0 _a659.2
_223
100 1 _aTench, Ralph,
_eauthor.
245 1 0 _aExploring public relations :
_bglobal strategic communication /
_cRalph Tench, Professor of Communication Education, Leeds Beckett University, Liz Yeomans, Principal Lecturer, Public Relations and Communication, Leeds Beckett University.
250 _aFourth Edition.
260 _aHarlow
_bPearson Education Limited
_c2017
300 _axxix, 578 pages :
_bcolor illustrations ;
_c26 cm
500 _aRevised edition of Public relations, 2013.
650 0 _aPublic relations.
700 1 _aYeomans, Liz,
_eauthor.
942 _2lcc
_cBK
_e4th Ed.
_n0
999 _c4906
_d4906