| 000 | 00870cam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 13058373 | ||
| 005 | 20250314132507.0 | ||
| 008 | 030115s2002 enka b 001 0 eng | ||
| 020 | _a0749437200 | ||
| 050 | 0 | 0 |
_aHD69.B7 _bL47 2002 |
| 082 | 0 | 4 |
_a658.8/27 _221 |
| 100 | 1 |
_aLePla, F. Joseph, _d1955- |
|
| 245 | 1 | 0 |
_aIntegrated branding : _bbecoming brand-driven through company-wide action / _cF. Joseph LePla & Lynn M. Parker. |
| 250 | _aRev. ed. | ||
| 260 |
_aLondon ; _aMilford, CT : _bKogan Page, _c2002. |
||
| 300 |
_axiv, 299 p. : _bill. ; _c24 cm. |
||
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 1 |
_aParker, Lynn M., _d1956- |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2003265399-d.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0912/2003265399-b.html |
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c4797 _d4797 |
||