000			00474cam a22001695a 4500
001			13663776
005			20250314081432.0
008			040723s2002 enka b 001 0 eng
020			_a0273655051
082	0	4	_a658.827 _221
100	1		_aRiezebos, H. J., _d1960-
245	1	0	_aBrand management / _cRik Riezebos.
260			_aHarlow : _bFinancial Times Prentice Hall, _c2002.
300			_axvi, 331 p. : _bill. ; _c25 cm.
650		0	_aProduct management.
942			_2lcc _cBK _n0
999			_c4781 _d4781