000			01076pam a2200289 a 4500
001			3487181
005			20250310114457.0
008			940706s1995 iluab b 001 0 eng
020			_a0256136963
020			_a0256136971 (international students ed.)
020			_a9780256136968
050	0	0	_aHF5823 _b.B387 1995
082	0	0	_a659.1 _220
100	1		_aBelch, George E. _q(George Edward), _d1951-
245	1	0	_aIntroduction to advertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch.
250			_a3rd ed.
260			_aChicago : _bIrwin, _cc1995.
300			_axxii, 762 p. : _bill. (som col.), col. maps ; _c29 cm.
440		0	_aIrwin series in marketing
500			_aRev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
650		0	_aAdvertising.
650		0	_aSales promotion.
650		0	_aCommunication in marketing.
700	1		_aBelch, Michael A.
700	1		_aBelch, George E. _q(George Edward), _d1951- _tIntroduction to advertising & promotion.
942			_2lcc _cBK _e3rd Ed. _n0
999			_c4637 _d4637