| 000 | 00551nam a22001817a 4500 | ||
|---|---|---|---|
| 005 | 20250228170622.0 | ||
| 008 | 250228b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781557866943 | ||
| 050 | _aHF5415.13 CZI | ||
| 100 | _aCzinkota Michael R. | ||
| 245 |
_aMarketing Management: _bText & Cases/ _cMichael R. Czinkota, Masaaki Kotabe & David Mercer |
||
| 260 |
_aOxford _bBlackwell Publishers Ltd. _c1997 |
||
| 300 |
_axxii. 675p. _bill. col. _c24 cm |
||
| 650 | _2Marketing | ||
| 700 | _aKotabe Masaaki | ||
| 700 | _aMercer David | ||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c4440 _d4440 |
||