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| 001 | 15951685 | ||
| 005 | 20250228162754.0 | ||
| 008 | 091019s2011 nyua b 001 0 eng | ||
| 020 | _a9780073529967 (alk. paper) | ||
| 020 | _a0073529966 (alk. paper) | ||
| 020 | _a9780071221115 (pbk.) | ||
| 020 | _a0071221115 (pbk.) | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.P388 2011 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 2 |
_aA preface to marketing management / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _aTwelfth ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _c2011. |
||
| 300 |
_axiv, 258 p. : _bill. ; _c26 cm. |
||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aDonnelly, James H. | |
| 942 |
_2lcc _cBK _e12th Ed. _n0 |
||
| 999 |
_c4437 _d4437 |
||