| 000 | 00721pam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 596745 | ||
| 005 | 20250228161738.0 | ||
| 008 | 910130s1992 ilua b 001 0 eng | ||
| 020 | _a0256092257 | ||
| 020 | _a9780256092257 | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.P387 1991 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills : text, analysis, cases, plans / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a3rd ed. | ||
| 260 |
_aHomewood, IL : _bIrwin, _cc1992. |
||
| 300 |
_axvi, 943 p. : _bill. ; _c24 cm. |
||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aDonnelly, James H. | |
| 942 |
_2lcc _cBK _e3rd Ed. _n0 |
||
| 999 |
_c4434 _d4434 |
||