000 00579nam a22001817a 4500
005 20250228161323.0
008 250228b |||||||| |||| 00| 0 eng d
020 _a9870256139905
050 _aHF5415.13 MCC
100 _aPerreault William D., Jr.
245 _aBasic Marketing:
_bA Global Managerial Approach/
_cWilliam D. Perreault, Jr. & E. Jerome McCarthy
250 _a12th Ed.
260 _aBoston
_bIrwin/McGraw-Hill
_c1996
300 _axxvi. (various pagings)
_bill. col.
_c24 cm
650 _2Marketing
700 _aMcCarthy E. Jerome
942 _2lcc
_cBK
_e12th Ed.
_n0
999 _c4433
_d4433