| 000 | 00604nam a22001817a 4500 | ||
|---|---|---|---|
| 005 | 20250228141143.0 | ||
| 008 | 250228b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780072472950 | ||
| 050 | _aHF5415.13 BOY | ||
| 100 | _aBoyd Harper W. Jr. | ||
| 245 |
_aMarketing Management: _bA Strategic Decision-Making Approach/ _cHarper W. Boyd, Jr. , Orville C. Walker, Jr. , John W. Mullins & Jean-Claude Larreche |
||
| 250 | _a4th Ed. | ||
| 260 |
_aBoston _bMcGraw-Hill/Irwin _c2002 |
||
| 300 |
_axxi. 594p. _bill. col. _c24 cm |
||
| 500 | _aIncludes Index | ||
| 650 | _2Marketing | ||
| 942 |
_2lcc _cBK _e4th Ed. _n0 |
||
| 999 |
_c4429 _d4429 |
||