| 000 | 00896cam a22002414a 4500 | ||
|---|---|---|---|
| 001 | 12448053 | ||
| 005 | 20250228132447.0 | ||
| 008 | 010621s2002 maua b 000 0 eng | ||
| 020 | _a007249980X (alk. paper) | ||
| 020 | _a9780072499803 | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.Q45 2002 |
| 100 | 1 | _aDolan, Robert J. | |
| 245 | 1 | 0 |
_aMarketing management : _btext and cases / _cRobert J. Dolan. |
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2002. |
||
| 300 |
_aix, 498 p. : _bill. ; _c26 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aPreviously published: Homewood, IL : Irwin, c1993. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh021/2001045238.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh021/2001045238.html |
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c4424 _d4424 |
||