| 000 | 00768pam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 1577510 | ||
| 005 | 20250228114213.0 | ||
| 008 | 930624s1994 ilua b 000 0 eng | ||
| 020 | _a0256122466 | ||
| 020 | _a9780256122466 | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.B448 1994 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aBernhardt, Kenneth L., _d1944- |
|
| 245 | 1 | 0 |
_aCases in marketing management / _cKenneth L. Bernhardt, Thomas C. Kinnear. |
| 250 | _a6th ed. | ||
| 260 |
_aBurr Ridge, IL : _bIrwin, _cc1994. |
||
| 300 |
_axiv, 754 p. : _bill. ; _c25 cm. |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. |
|
| 700 | 1 |
_aKinnear, Thomas C., _d1943- |
|
| 942 |
_2lcc _cBK _e6th Ed. _n0 |
||
| 999 |
_c4421 _d4421 |
||