| 000 | 00653nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20250228113025.0 | ||
| 008 | 250228b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780071263931 | ||
| 050 |
_aHD9980.5 _b.Z45 ZEI |
||
| 100 | _aZeithaml Valarie A. | ||
| 245 |
_aServices Marketing: _bIntegrating Customer Focus Across the Firm/ _cValarie A. Zeithaml, Mary Jo Bitner & Dwayne D. Gremler. |
||
| 250 | _a5th Ed. | ||
| 260 |
_aBoston _bMcGraw-Hill Education _c2009 |
||
| 300 |
_axxviii. 708p. _bill. _c24 cm |
||
| 500 | _aIncludes Index | ||
| 650 | _2Marketing | ||
| 700 | _aBitner Mary Jo | ||
| 700 | _aGremler Dwayne D. | ||
| 942 |
_2lcc _cBK _e5th Ed. _n0 |
||
| 999 |
_c4419 _d4419 |
||