| 000 | 00646nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20250228112351.0 | ||
| 008 | 250228b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780071086967 | ||
| 050 | _aHF5415.Z4 ZEI | ||
| 100 | _aZeithaml Valarie A. | ||
| 245 |
_aServices Marketing: _bIntegrating Customers Focus Across the Firm/ _cValarie A. Zeithaml, Mary Jo Bitner & Dwayne D. Gremler |
||
| 250 | _a6th Ed. | ||
| 260 |
_aBoston _bMcGraw-Hill Education _c2013 |
||
| 300 |
_axxvii. 642p. _bill. _c24 cm |
||
| 500 | _aIncludes Index | ||
| 650 | _2Marketing | ||
| 700 | _aBitner Mary Jo | ||
| 700 | _aGremler Dwayne D. | ||
| 942 |
_2lcc _cBK _e6th Ed. _n0 |
||
| 999 |
_c4418 _d4418 |
||