000			00774cam a22002414a 4500
001			12431996
005			20250221194808.0
008			010605s2002 nyua b 001 0 eng
020			_a0658014293 (alk. paper)
020			_a9780658014291
050	0	0	_aHD59.2 _b.M374 2002
082	0	0	_a659.2/85 _221
100	1		_aMarconi, Joe.
245	1	0	_aReputation marketing : building and sustaining your organization's greatest asset / _cJoe Marconi.
260			_aNew York : _bMcGraw-Hill, _cc2002.
300			_axiii, 232 p. : _bill. ; _c24 cm.
500			_a"American Marketing Association."
650		0	_aCorporate image.
650		0	_aCorporations _xPublic relations.
650		0	_aBranding (Marketing)
710	2		_aAmerican Marketing Association.
942			_2lcc _cBK _n0
999			_c4071 _d4071