000 00631cam a2200217 a 4500
001 3470949
005 20250310120146.0
008 931119s1995 ilua b 001 0 eng
020 _a0844230154
020 _a9780844230153
050 0 0 _aHF5823
_b.S3636 1995
082 0 0 _a659.1/13
_220
100 1 _aSchultz, Don E.
245 1 0 _aStrategic advertising campaigns /
_cDon E. Schultz, Beth E. Barnes.
250 _a4th ed.
260 _aLincolnwood, Ill., USA :
_bNTC Business Books,
_cc1995.
300 _axxvi, 370 p. :
_bill. ;
_c25 cm.
650 0 _aAdvertising campaigns.
700 1 _aBarnes, Beth E.
942 _2lcc
_cBK
_n0
999 _c3929
_d3929