000			00602nam a2200193 a 4500
001			2160183
005			20250310115703.0
008			980427s1999 ilua b 001 0 eng d
020			_a0844229903
020			_a9780844229904
050	0	4	_aHF5823 _b.V28 1999
100	2		_aVanden Bergh, Bruce G.
245	1	0	_aAdvertising principles : _bchoice, challenge, change / _cBruce G. Vanden Bergh, Helen Katz.
260			_aLincolnwood, Ill. : _bNTC Business Books, _cc1999.
300			_axxii, 582 p. : _bill. (some col.) ; _c29 cm.
650		0	_aAdvertising.
700	1		_aKatz, Helen E.
942			_2lcc _cBK _n0
999			_c3926 _d3926