| 000 | 00887cam a22002654a 4500 | ||
|---|---|---|---|
| 001 | 13053827 | ||
| 005 | 20250308142408.0 | ||
| 008 | 030110s2004 maua b 001 0 eng | ||
| 020 | _a0072536764 (alk. paper) | ||
| 020 | _a0071214380 (international : alk. paper) | ||
| 020 | _a9780071214384 | ||
| 050 | 0 | 0 |
_aHF5823 _b.B387 2004 |
| 082 | 0 | 0 |
_a659.1 _221 |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc2004. |
||
| 300 |
_axxvi, 779, [67] p. : _bcol. ill. ; _c28 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aBelch, Michael A. | |
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c3925 _d3925 |
||