| 000 | 00590nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20250218083602.0 | ||
| 008 | 250218b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780071220606 | ||
| 050 |
_aHF5821 _b.1B62 ARE |
||
| 100 | _aArens, F. William | ||
| 245 | _aContemporary advertising and integrated marketing communications | ||
| 250 | _a13th | ||
| 260 |
_aNew York _bMcGraw-Hill _cc2011 |
||
| 300 |
_axl, 774p; _bill.; |
||
| 500 | _aincludes name index, subject index, company index | ||
| 700 | _aWeigold, F. Michael | ||
| 700 | _aArens, Christian | ||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c3921 _d3921 |
||