| 000 | 00688cam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | 1143137 | ||
| 005 | 20250217135758.0 | ||
| 008 | 950414s1996 cauab b 001 0 eng | ||
| 020 | _a0534192785 (acidfree recycled paper) | ||
| 050 | 0 | 0 |
_aHF5823 _b.M83 1996 |
| 082 | 0 | 0 |
_a659.1 _220 |
| 100 | 1 |
_aMueller, Barbara, _d1958- |
|
| 245 | 1 | 0 |
_aInternational advertising : _bcommunicating across cultures / _cBarbara Mueller. |
| 260 |
_aBelmont : _bWadsworth Pub. Co., _cc1996. |
||
| 300 |
_axi, 340 p. : _bill., map ; _c24 cm. |
||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aExport marketing. | |
| 650 | 0 | _aIntercultural communication. | |
| 650 | 0 | _aAdvertising media planning. | |
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c3915 _d3915 |
||