000 00842cam a2200241 a 4500
001 1154594
005 20250217135419.0
008 950824s1995 enka b 001 0 eng
020 _a0750622393
050 0 0 _aHF5823
_b.P69 1995
082 0 0 _a659.1
_220
245 0 4 _aThe Practice of advertising /
_cedited by Normam A. Hart.
250 _a4th ed.
260 _aLondon :
_bButterworth-Heinemann,
_c1995.
300 _axxii, 287 p. :
_bill. ;
_c24 cm.
500 _a"Published on behalf of the Chartered Institute of Marketing.
650 0 _aAdvertising.
700 1 _aHart, Norman A.
710 2 _aChartered Institute of Marketing.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/els032/95195705.html
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/els032/95195705.html
942 _2lcc
_cBK
_n0
999 _c3914
_d3914