| 000 | 00481nam a22001697a 4500 | ||
|---|---|---|---|
| 005 | 20250217132837.0 | ||
| 008 | 250217b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780071284400 | ||
| 050 |
_aHF5823 _b.B387 BEL |
||
| 100 | _aBelch, E. George | ||
| 245 |
_aADVERTISING AND PROMOTION; _ban integrated marketing communication perspective |
||
| 250 | _a8th | ||
| 260 |
_aBoston _bMcGraw-Hill _cc2009 |
||
| 300 |
_axxv, 838p; _bill.; |
||
| 700 | _aBelch, Michael | ||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c3912 _d3912 |
||