000 00754cam a22002294a 4500
001 13049163
005 20241213134246.0
008 030106s2003 njua b 001 0 eng
020 _a9780130090256
020 _a0130090255
050 0 0 _aHD59
_b.B74 2003
082 0 0 _a659.2
_221
100 1 _aBreakenridge, Deirdre.
245 1 4 _aThe new PR toolkit :
_bstrategies for successful media relations /
_cDeirde Breakenridge, Thomas J. DeLoughry.
260 _aUpper Saddle River, NJ :
_bFinancial Times Prentice Hall,
_cc2003.
300 _axxv, 240 p. :
_bill. ;
_c24 cm.
440 0 _aFinancial Times Prentice Hall books
650 0 _aPublic relations.
650 0 _aMass media and business.
700 1 _aDeLoughry, Thomas J.
942 _2lcc
_cBK
_n0
999 _c2157
_d2157