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	1.	Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by Perreault, William D Cannon, Joseph P., Ph. D McCarthy, E. Jerome (Edmund Jerome) Edition: 17th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2009 Online resources: Table of contents only Availability: Items available for loan: Business Library (Miotso) (2)Call number: HF5415.13 .M369 2009, ... Undergraduate Library (Christ Temple) (1)Call number: HF5415.13.M369 PER. Place hold Save to lists Add to cart (remove)
	2.	Basic marketing; a marketing strategy planning approach by Perreault, William D Cannon, Joseph McCarthy, Jerome E Edition: 18th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill c2011 Availability: Items available for loan: Undergraduate Library (Christ Temple) (2)Call number: HF5415.13.M369 PER, ... Place hold Save to lists Add to cart (remove)

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