TY  - BOOK
AU  - Wimmer,Roger D.
AU  - Dominick,Joseph R.
TI  - Mass media research: an introduction 
SN  - 0534244742
AV  - P91.3 .W47 1997
U1  - 302.23/072 21
PY  - 1997///
CY  - Belmont [Calif.]
PB  - Wadsworth Pub.
KW  - Mass media
KW  - Research
UR  - http://www.loc.gov/catdir/enhancements/fy1515/96197165-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1515/96197165-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1515/96197165-t.html
ER  -