TY  - BOOK
AU  - Glynn, William J.
AU  - Barnes, James G.
TI  - Understanding Services Management: integrating marketing, organisational behaviour, operations and human resource management
SN  - 9788120329355
AV  - HD9980 UND 
PY  - 2006///
CY  - New Delhi
PB  - Prentice-Hall of India
ER  -