Mueller, Barbara,  1958- <br/><br/>
International advertising :  communicating across cultures / 
Barbara Mueller. 
 - Belmont :  Wadsworth Pub. Co.,  c1996. 
 - xi, 340 p. :  ill., map ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0534192785 (acidfree recycled paper) 
<br/><br/><label>LCCN: </label>95017905  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Export marketing.<br/>Intercultural communication.<br/>Advertising media planning.
<br/><br/><label>LC Class. No.: </label>HF5823  / .M83 1996 
<br/><br/><label>Dewey Class. No.: </label>659.1