TY  - BOOK
AU  - SHIMP TERENCE A.
TI  - ADVERTISING PROMOTION: SUPPLIMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS
SN  - 0030211131
AV  - HF 5823 SHI 
PY  - 2000///
CY  - PHILADELPHIA
PB  - DRYDEN PRESS
N1  - INDEX
ER  -