MULLIN, Roddy <br/><br/>
Value for money marketing:  A guide to measuring marketing performance 

 - London  Kogan page  2001 
 - 276p tables 
<br/><br/><label>ISBN: </label>9780749435530 
<br/><br/><label>LC Class. No.: </label>HF 5438 MUL  / 1