TY  - BOOK
AU  - PR SMITH
AU  - JONATHAN TAYLOR
TI  - MARKETING COMMUNICATIONS: AN INTEGRATED APPROACH
SN  - 0749436697
AV  - HF5415.123SML 
PY  - 1998///
CY  - LONDON
PB  - KOGAN PAGE
N1  - APPENDIX,INDEX
ER  -