SUMATHI .S <br/><br/>
MARKETING RESEARCH AND CONSUMER BEHAVIOUR 

 - New Delhi  VIKAS Pub. house pvt.LTD  2006 
 - XVI, 761p tab. 
<br/><br/><label>ISBN: </label>9788125914761 
<br/><br/><label>LC Class. No.: </label>HF 5415.2 SUM  / 1