TY  - BOOK
AU  - Egan,John
TI  - Relationship marketing: exploring relational strategies in marketing 
SN  - 9780273713197
AV  - HF5415.55 .E34 2008
U1  - 658.8/12 22
PY  - 2008///
CY  - Harlow, England, New York
PB  - Financial Times/Prentice Hall
KW  - Relationship marketing
UR  - http://www.loc.gov/catdir/toc/ecip087/2007052391.html
ER  -