Egan, John, 1952-

Relationship marketing : exploring relational strategies in marketing / John Egan. - 3rd ed. - Harlow, England ; New York : Financial Times/Prentice Hall, 2008. - xxi, 311 p. : ill. ; 25 cm.

9780273713197 0273713191


Relationship marketing.

HF5415.55 / .E34 2008

658.8/12