Perreault, William D. <br/><br/>
Basic marketing :  a global-managerial approach/ 
William D. Perreault, Jr., E. Jerome McCarthy. 
 - 14th ed. 
 - Boston :  McGraw-Hill,  c2002. 
 - xxxii, 815 [28] p. :  col. ill., maps ;  28 cm.  1 computer laser optical disk (4 3/4 in.) 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> A variety of multi-media instructional aids, including a Web site, are available to support the text.  Includes bibiliographical references (p. 754-810) and indexes. 
<br/><br/><label>ISBN: </label>0072409479 0071121102 9780072409475 9780071121101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M369 2002 
<br/><br/><label>Dewey Class. No.: </label>658.8