TY  - BOOK
AU  - GILBERT A. CHURCHILL
AU  - ARTHUR C. NEILSEN
TI  - BASIC MARKETING RESEARCH
SN  - 9780030211041
AV  - HF5415CHU 
PY  - 2001///
CY  - AUSTRALIA
PB  - THOMSON
N1  - APPENDIX,INDEX
ER  -